What is a Customized Website Evaluation?An independent external measurement of a website’s design and content and enables firms to prioritize and make improvements to the site to better meet the needs and preferences of their customers and advisors.
What are the Benefits of a Website Evaluation?
- Identifies the website’s strengths and weaknesses and details actions to improve
- Provides the website’s standing as it compares to leading sites in the industry as a whole
- Detailed recommendations for moving the site toward excellence and competitive superiority
- A diagnosis of whether or not the site qualifies for the Dalbar Seal for Communications
What is a Website Evaluation used for?
- Determine if the website is in line with, ahead of, or behind current industry offerings
- Earn public recognition as a website that qualified for the Dalbar Seal
- Set priorities for implementing changes to the website.
What does a Website Evaluation typically include?
- A diagnosis of key website features present/missing
- An evaluation of the website’s strengths and weaknesses
- Detailed recommendations for improvements
- Competitive Industry Benchmarks: the prevalence of website features offered by leading websites
- Best website Practices: details on innovative, unique, or especially helpful website features
- Determination of whether the site qualified for Dalbar’s Seal for Communication
What is the Cost? Customized Web Site Evaluations start at $15,000. Actual cost depends upon project objectives and site complexity.